Know if your clip has a chance before you post it.
Upload a TikTok, Reel, or Short and get a second-by-second breakdown of the hook, pacing, retention risk, caption, and viral potential.
Built for creators, SaaS founders, UGC teams, and short-form operators who treat content like a growth channel.
Viral score
Sharpen the first 2 seconds
The idea is strong, but the first two seconds need a sharper pattern interrupt. Cut the breath, lead with a one-line stakes statement.
"Most creators die in the first two seconds. Here is how to survive them."
Trusted by creators who treat content like a business
“I stopped guessing why clips died at 0:03. The timestamp notes tell me exactly what to cut before I repost.”
Maya R.
Creator · 180K TikTok
“We score every UGC variant before it hits the brand. Flat openings get caught in seconds, not after the campaign burns budget.”
Jordan K.
UGC lead · DTC brand
“Our demo clips used to die in the first four seconds. RankAvo pushed us to lead with stakes - signups from Shorts actually moved.”
Alex T.
SaaS founder
“I run hook experiments every Monday. Same clip, three openings, one winner - retention finally moved past 35%.”
Priya S.
Content lead · Wellness brand
“The repost plan is stupidly specific. First-frame text, cut at 0:04, new CTA - the second post did 4× the views.”
Marcus L.
Founder · B2B SaaS
“We batch-score twelve UGC clips before client review. Dead hooks get flagged before a brand ever sees them.”
Nina V.
Agency producer
“Caption ideas actually sound like TikTok, not LinkedIn. I stopped rewriting every upload in the parking lot.”
Julia P.
Creator · 92K Reels
“Score history keeps me honest. My average went from 54 to 71 in six weeks because I fix the same mistake once.”
Riley T.
Operator · Education niche
The real reason
Most clips don't fail because the idea is bad. They fail because the first seconds are weak.
Before you blame the algorithm, look at the part you can control.
The hook takes too long
Two seconds of intake breath and framing burn the only attention you ever had.
The visual rhythm drops
There's no cut, no zoom, no pattern interrupt. The eye gives up before the idea lands.
The caption doesn't create curiosity
It describes the video instead of making someone stop and want the answer.
The CTA feels added at the end
"Follow for more" is not a CTA. It's an apology. The viewer leaves either way.
The viewer never gets a reason to keep watching
Every second after the hook has to earn the next. Most clips quietly stop earning at 0:03.
How it works
Upload once. Get a full viral diagnosis.
Four steps from "should I post this" to "this is the version that will fly."
Step 1Upload your clip
Drag in a TikTok, Reel, or Short. Up to 100MB. Stays private.
Step 2Choose platform and content type
We tune the read for talking-head, UGC, SaaS demo, storytime, and more.
Step 3Get timestamp-based feedback
See exactly where the hook stalls, the pacing drops, and the CTA breaks.
Step 4Rewrite the hook and repost smarter
Use the suggested hooks, captions, and editing notes, then repost the same idea better.
The score
One score that tells you what to fix, not just how the clip "feels".
The viral score is the blend of six things that decide whether a short survives: hook, pacing, clarity, retention, caption, and CTA. Each one has its own breakdown.
Timeline diagnosis
See where the clip slows down before your audience does.
Every issue is anchored to a real timestamp with a fix you can run in CapCut or Premiere.
Hook Lab
Stop guessing why a post died. Diagnose it before you publish.
Save the hooks worth testing, run them as experiments, and let the winners shape your next batch.
- The exact opening that 3x'd retention on every clip we tested.
- If your first frame is a talking head, you already lost.
- I rewrote my opening for 14 days. The view-through doubled.
- Most creators die in the first two seconds. Here is how to survive them.
- Nobody is telling you why your clip dies at 0:03. Watch this one.
- Three openings I would never post - and what to do instead.
Who it's for
Built for the people who post on purpose.
Build a feed that compounds.
Stop posting variations of the same dying hook. Find the openings that actually hold attention.
Demo clips that convert.
Diagnose why your product demo dies at 0:04 and rewrite the opening to lead with stakes, not setup.
Ship 10x more, fail less.
Score every UGC variant before it goes to a brand. Catch flat openings and dead CTAs in seconds.
Treat content like a system.
Track hook patterns, score history, and weekly insights to know exactly what's pulling weight.
Pricing
Simple plans. Real limits. No fake "unlimited".
Pick the plan that matches how often you actually post. Upgrade or cancel anytime.
Create an account to see plans
Sign up and verify your email with a 6-digit code. After that, you'll unlock full pricing and can pick a plan.
FAQ
Answers, before you commit.
Your idea might be solid. The opening just needs to earn the next second.
Upload one clip. See the diagnosis. Repost smarter. Free to start, no credit card.